The agency, founded in 1979, is lead by managing partner Prof. Dr. Hans Scheurer. 

Avoiding concentration on an individual industry, theme or service is part of the agency’s philosophy. SSP currently consults enterprises, organisations and government ministries. 

In 1990, SSP established a subsidiary – kultur & kommunikation Agentur für Kulturmarketing und Kommunikation GmbH – specialising in cultural public relations. 

SSP initiated quality management and in 1994 became the first owner-operated agency to gain DIN EN ISO 9001 certification.